Friday, September 18, 2009

BMW philosophy

I like the text of this 1979 BMW ad:

“Our engineers don’t think it makes sense to take something that’s simple and reliable and, for commercial purposes, make it complex and, therefore, likely to be less reliable. And yet that’s exactly what’s happening in the world of mass-production motorcycles today. It won’t happen at BMW. We make what works. Not what’s in vogue.”

“The simplicity of the opposed twin makes it one of the only large engines offered today that’s easy to maintain totally on your own. Cylinders, valve train, carburetors, ignition: all vital parts are easily gotten to, and easily adjusted. So the little work a BMW does require is also easy work.”

Today BMW philosophy is quite different. The strategy is to make replacement parts so expensive that people buy new models instead of fixing their old ones.

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